Fans React to BTS’ Jin Being the Most Mentioned Celebrity and Gucci’s Top Fashion Influencer at Milan Fashion Week

BTS member Jin made significant waves at Milan Fashion Week on September 20, 2024, representing Gucci as their global ambassador. According to data from the analytics platform Sprinklr, Jin emerged as the most discussed celebrity during this major event, which ran from September 17 to 23. He received over 4,756,543 mentions on social media, far surpassing the second-most-mentioned celebrity, who garnered only 1,491,311 mentions.

Gucci, the brand associated with Jin, also experienced a notable rise in visibility, achieving 3,183,785 mentions. This significantly exceeded their nearest competitor, Versace, which received just 533,225 mentions.

Jin and Gucci dominated the social media hashtag landscape, with #gucciss25 leading with 2,860,524 mentions. Fans flooded social platforms to applaud the BTS star for showcasing his creativity. A user on X, @moon_daydreams, commented,

“superstar things!”

“MAIN EVENT, Jin of BTS Not just for Gucci, but for the WHOLE Fashion week,”a fan remarked on X.

“He was the main event, I’m not even kidding. A friend I met outside the Gucci event said she has gone to several fashion shows to see outside VIPs come and leave, and she said she had never seen such a crowd for one famous person,”another X user shared.

“The gap is GAPPING,”one fan posted.

“WORLDWIDE SUPERSTAR,”a user on X stated.

The cherished purple heart emoji, synonymous with BTS fans and their fanbase, ARMY, was among the most frequently used emojis.

“When you’re the main event! When people anticipate seeing you more than the event itself!! Thee Kim Seokjin,”a fan commented.

“Of course he was. Our WWH served and we are extremely proud of being his fans,”another individual remarked.

BTS’ Jin Captivated Fans at Milan Fashion Week

The Moon singer made a memorable debut at Milan Fashion Week, marking his first appearance as Gucci’s global ambassador at this fashion showcase. This role followed his completion of military service in June, and he left a significant impact with his presence at the event.

Dressed in an elegant Gucci outfit, Jin wore a brown jumper and matching trousers, accessorized with stunning jewelry. His style caught the spotlight of all attendees. Amid the energetic atmosphere, the K-Pop star engaged warmly with his fanbase, ARMY, offering a heartfelt bow that resonated with the crowd.

During the event, Jin sat in the front row alongside other celebrities, including Dakota Johnson. The two stars were seen together and posed for photos, adding to the glamour of Milan Fashion Week.

Earlier that day, he was also spotted entering a Gucci store in Milan, an occurrence that stirred excitement among fans. Videos of his visit quickly circulated online, showcasing his immense popularity.

Clad in an all-black outfit, he attracted substantial attention and was greeted with cheering by a large group of supporters. Though the encounter was brief, it created a significant buzz on social media, reflecting his far-reaching influence and the excitement that surrounds him.

On the professional front, BTS’ Jin is currently preparing for his solo debut album and is busy filming various content for his fans, including appearances on variety shows.

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