The Hottest Halloween Trend Taking TikTok by Storm

The Ghostface trend on TikTok is making its annual return, intriguing fans once again as the Halloween season approaches. Users are eager to uncover the details of this popular trend that has captivated audiences for the past two years.

What exactly is the Ghostface mask trend?

In truth, this TikTok phenomenon leans more towards playful than terrifying, encouraging users to produce entertaining videos with their significant others. Drawing inspiration from the iconic horror series Scream, couples recreate a memorable phone call scene where Ghostface quizzes Casey about her relationship status. This reenactment echoes a dramatic interaction between the terrifying character and Drew Barrymore, who portrays Casey. This trend has particularly resonated within the BookTok community, known for its interest in themes around masks and kinks.

To join in on the trend, all you need is a Ghostface mask and a TikTok account, and you’re good to go! Gaining momentum for the third year in a row after captivating users in 2022 and 2023, it stands as a continuation of the Scream cult phenomenon that overtook TikTok prior to the release of Scream 6. Unlike the previous trend, which heavily emphasized horror elements and served as a marketing strategy with fleeting appeal, this one has seen users engaging in a more light-hearted approach—initially changing their profile pictures to a unified Ghostface image from the series.

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This is unsettling #screamcult #halloween2021 #foryou

♬ Halloween-like mysterious BGM – harryfaoki

The enduring impact of the Scream franchise on pop culture

Celebrated as a pioneering series in the horror film domain, the Scream movies have left an indelible mark on pop culture, even 28 years since the debut of the first film. Beyond contributing numerous horror clichés to contemporary films, the franchise enriches the genre by incorporating social commentary alongside its haunting narratives.

The franchise’s seventh movie is slated for release on February 27, 2026, promising to continue the storyline established in the 2023 installment, Scream VI. After missing out on the sixth film due to a contract dispute, Neve Campbell will reprise her iconic role, reuniting with Kevin Williamson, the franchise’s creator and director.

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