On September 22, 2024, Kim Seokjin of BTS received widespread acclaim for his global influence and popularity from Alessandro Argentieri, a prominent journalist at Marie Claire Italy. The journalist shared an Instagram reel that captured the exhilarating scene of BTS ARMY eagerly awaiting the appearance of the BTS star at Milan Fashion Week on September 20.
In his Instagram caption, Alessandro Argentieri expressed:
“#jinbts This reel is dedicated to all fans who yesterday have been waiting for #jin #jinofbts at the #gucci show. Yes, he’s a really charismatic and charming person. You can see how he hugs #sabatodesarno at the backstage #gucci #gucciss25 #mfw #triennalemilano”
Argentieri’s post quickly went viral, with fans expressing their excitement on X. One ARMY member remarked:
“Seokjin making history everywhere he goes.”
BTS’ Jin at Milan Fashion Week Following Military Service
This marked Jin’s inaugural solo appearance at a fashion week, and it was also his first outing since returning from military service in June 2024.
Upon his arrival at the venue, a massive crowd erupted in cheers. The Grammy-nominated South Korean artist smiled and waved to his admirers gathered outside Piazza Gae Aulenti in Milan. Reports indicated that BTS fans caused significant traffic disruptions while waiting for the singer.
During the event, Jin was seen sitting beside Dakota Johnson and François-Henri Pinault, the CEO of Kering Group—parent company of Gucci. He also took photos with tennis sensation Jannik Sinner, actor Kingsley Ben-Adir, and Thai star Gulf Kanawut.
BTS fans were celebrated for their spirited presence at Milan Fashion Week, donning purple T-shirts and displaying cutouts of the artist to cheer him on. The color purple symbolizes BTS and their fanbase.
“Love that the ARMYs are so loud and made it obvious that they were there for him,”a fan wrote on X.
“Literally not even a Gucci show but a Seokjin fan meeting in Milan,”another fan noted.
“And that’s what matters in the end, he got a fat check, interacted with his fans, and wowed journalists,”another fan commented.
Fans expressed their pride in witnessing the Epiphany singer’s warm reception in Italy.
“Seeing myself and Jin in the same video feels unreal. I promise I will stop talking about this in a couple of days, but right now I can still feel the excitement of seeing him so close,”one fan said.
“ONE OF THE MOST INFLUENTIAL PEOPLE OF THIS CENTURY KIM SEOKJIN,”another fan praised.
“He could have just grabbed a mic and held a concert,”another fan added.
Kim Seokjin’s Busy Agenda Post-Military Discharge
On June 12, 2024, the BTS member was discharged from military service after completing his required duty. His bandmates, Jungkook, Suga, Jimin, V, RM, and J-Hope, were present to welcome him back from the military center. The following day, Jin celebrated BTS’ 11th anniversary with a fan meeting at Jamsil Arena, where he performed for 4,000 selected fans and shared hugs with 1,000 lucky ARMY members.
He was later named one of the honorary torchbearers for the 2024 Paris Olympics Torch Relay, making history as the first Korean musician to carry the Olympic Flame.
On July 8, the French luxury jewelry brand FRED appointed him as their first global ambassador, marking a historic moment in the brand’s 88-year legacy. In August 2024, Gucci also announced him as their global ambassador.
According to reports, the Grammy-nominated artist is currently working on his debut solo album, set for release by the end of 2024.
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