BTS’ Jin to Launch Liquor Brand in Collaboration with Celebrity Chef Baek Jong Won

BTS’ Jin Ventures into the Food and Drink Industry

Jin, the beloved member of BTS, known not only for his exceptional musical talents but also for his passionate approach to food showcased in his mukbang vlogs, is embarking on an exciting new journey in the culinary world. He has announced his collaboration with famed chef Baek Jong Won, the CEO of The Born Korea, making Jin the first member of BTS to establish an independent business.

Collaboration to Launch Distilled Spirits

The duo is co-investing in a new agricultural venture named Yesan Doga, which aims to bring forth a unique distilled spirit titled “IJIN.”This collaboration was recently highlighted by News1. Notably, the traditional liquor is expected to reflect the flavors of Baek’s hometown, Yesan, situated in South Chungcheong Province.

Innovative Product Line

In addition to their distilled spirits, the brand plans to introduce a range of ready-to-drink options that include tantalizing fruity flavors such as watermelon, apple, and plum. This product line is designed to appeal to a broad audience, capitalizing on the growing trend for convenient and tasty beverage options.

Promotion of Korean Traditional Liquor

Jin and Chef Baek previously showcased their appreciation for traditional Korean beverages in an episode of BangtanTV, the official YouTube channel for BTS. This has set a precedent for their venture and built anticipation among fans and liquor enthusiasts alike.

To further ensure the authenticity and quality of their products, they have brought on board Master Park Rok Dam, often dubbed the “godfather”of Korean traditional liquor. His expertise will be invaluable in crafting a strong brand identity and enhancing product quality as they move forward.

Big Hit Music’s Position

While fans express excitement about Jin’s new business direction, his management company, Big Hit Music, has opted to remain silent regarding the details of this partnership. A representative stated, “We ask for your understanding that we cannot confirm this matter,”as reported by Maeil Business Star Today.

Continued Musical Engagement

Alongside these entrepreneurial endeavors, Jin recently launched his solo career with the debut album “Happy.”He continues to engage fans through various appearances, including on popular platforms like The Tonight Show with Jimmy Fallon, where he has previously shared the stage with his bandmates.

Jin’s multifaceted career, combining music and now the culinary arts, showcases his diverse talents and connection to fans, ensuring they remain captivated by his every move.

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