Critics Rave About NewJeans’ ‘Supernatural’, Viral Review Highlights HYBE Controversy: ‘Love This For Them!’

NewJeans Solidifies Its Position in K-Pop with “Supernatural”

The rise of NewJeans as a dominant force in the K-pop industry is indisputable, particularly highlighted by their vibrant discography. The group’s latest single, “Supernatural,”has garnered significant accolades, yet a recent review from a prominent news outlet has ignited discussions due to its understated commentary regarding HYBE Labels.

A Notable Achievement: Inclusion in “Best Songs of 2024”

On December 10, a lively forum discussion emerged among netizens celebrating NewJeans’ remarkable feat of being featured on The New York Times list of the “Best Songs of 2024.”Their tri-lingual track “Supernatural”stood out, leading to enthusiastic responses from fans.

Critical Reception: Praise and Underlying Concerns

The track has been characterized as both “nostalgically precise”and “modernly sophisticated.”However, amidst the celebration, fans have fixated on the reviewer’s broader commentary, which subtly highlighted the negative influence that HYBE has had on the group.

NewJeans becomes the only K-pop team to be nominated in New York Times’ best song of 2024https://t.co/gCDQcYU21S pic.twitter.com/2tUhteNjib

— pannchoa (@pannchoa) December 10, 2024

HYBE’s Controversial Role

HYBE has long been under public scrutiny, with the conglomerate encompassing several K-pop labels including ADOR, BELIFT LAB, and PLEDIS Entertainment. Recent sentiments have been amplified by concerns regarding the treatment of NewJeans artists, who reportedly faced challenges from staff associated with HYBE.

Community Response: Fans Rally

The community has expressed palpable anger over allegations that HYBE has tried to undermine NewJeans. Instances of perceived “sabotage”include restricting the group’s visibility in music videos and limiting album sales, leading to a wave of frustration among supporters.

One forum participant expressed, “The person who wrote the New York Times article is speaking facts; why would you want to sabotage a group like NewJeans? HYBE is so jealous and terrible.”Another commentator echoed support, stating, “Love this for them!”

In strong sentiments, a netizen added, “NJs will always be winning and HYBE with their incel leaders can choke.”

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