Does Katy Perry Own Bragg? Exploring the Singer’s Friendship with Former Owner Patricia Bragg

Katy Perry and Orlando Bloom are co-owners of one of the largest healthy beverage brands globally—Bragg Live Food Products. Founded in 1912 by Paul Bragg, the company is renowned worldwide for its apple cider vinegar offerings, salad dressings, olive oil, seasonal blends, food ingredients, and various healthy beverages.

After Paul Bragg’s passing, the company was passed down to his adopted daughter, Patricia Bragg, who served as CEO for an impressive 65 years before selling the brand in 2019.

In 2019, Patricia Bragg sold her father’s company to Katy Perry, Orlando Bloom, along with other investors such as Dragoneer Investment Group and Pressed Juicery founder Hayden Slater. Consequently, Katy Perry became one of the current owners of Bragg.

Katy Perry’s connection to Bragg began when Patricia Bragg lived next door to her family in Santa Barbara. During a 2019 interview, Katy revealed that her mother was an avid user of Bragg products, which were integral to their daily routine. She also credited Bragg products for helping maintain her vocal health while touring.

“Patricia has been part of my family forever, even giving me my first guitar. My mother introduced me to Bragg products, and they have been a staple since my childhood in Santa Barbara and continue to be a wellness remedy in my professional vocal career,”stated Katy Perry.

Perry emphasized Patricia’s commitment to promoting health and wellness, discussing her own role in actualizing that vision.

“I’m deeply familiar and aligned with Patricia’s mission to make the world a healthier and better place, and I am so honored to have the opportunity to be part of the team that will bring the magic of the brand to a new generation of consumers,”Katy Perry expressed.

Katy Perry’s Heartfelt Tribute to Patricia Bragg Following Her Passing

Katy Perry paid a touching tribute to her dear friend and neighbor Patricia Bragg after her passing on August 10, 2023, at the age of 94. Accompanying a vibrant photo of them together, surrounded by Mickey Mouse and Minnie Mouse stuffed animals, flowers, and books, the singer shared:

“My friend and health Queen Patricia Bragg was living proof that good things come in small packages. She may have been pint-sized, but she was bold, boisterous, and beautiful…like a fairy of happiness and health, with flowers in her hair, always singing, dancing, bouncing around doling out health quips with every twirl!”

Katy Perry also acknowledged the health benefits of Bragg’s flagship product, Apple Cider Vinegar, stating:

“I have to admit, when my mom first introduced me and my siblings to Patricia (and Bragg apple cider vinegar) in the 90’s, we were bewildered by both, lol #iykyk. But as wisdom comes with age, she ended up not only being good for my body but my soul.”

The Dark Horse singer continued to praise Patricia Bragg, recalling how she advised her against wearing underwire bras and encouraged her to maintain good posture as a teenager. Bringing the conversation back to the flagship product, Katy shared that she continues the ritual her mother established by ensuring her daughter Daisy has a shot of Bragg’s ACV every day at lunch.

“She was a real believer in expression, joy, and creativity, and when I realized that music was my passion, she bought me my first guitar. She was always there for my family, like our eccentric, health-first Auntie. I’m so grateful I was able to be there for her final birthday, and that my mom could pray over her the day she transitioned into the light,” she recounted.

Perry concluded her tribute by reminiscing about how Patricia Bragg gifted her a “little blue guitar”at the age of 13, which significantly impacted her life.

According to a June 2024 report by Reuters, the owners of Bragg are exploring a potential sale valued at over half a billion dollars, including debt, which represents more than ten times the current earnings of the company (about $50 million) before taxes, depreciation, amortization, and other deductions.

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