Although the renowned Rebuild of Evangelion series concluded in 2021 with its fourth installment, Hideaki Anno’s groundbreaking franchise continues to resonate within the anime community. Recently, Evangelion announced an astonishing partnership with McDonald’s, delighting fans with a promotion that embraces the humorous aspects of this collaboration by releasing a jaw-dropping video.
If a “Mac Eva”was on your radar for 2024, congratulations; you hit the jackpot! This intriguing promotional video teases the launch of three Eva-themed burgers at McDonald’s locations across Japan, creatively blending iconic moments from the anime with a whimsical fast-food twist.
Eva Units Apparently Enjoy McDonald’s Burgers
A Surreal Promo Video Amplifies This Unlikely Collaboration
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Evangelion is famous for its complex themes, such as existentialism, religion, and the intricacies of human relationships. Thus, the unexpected partnership with the world’s largest fast-food chain initially raised eyebrows. This collaboration began with exclusive McDonald’s toys inspired by the series’ mechas, available to lucky customers through a holiday lottery. Now, an exciting new phase is set to unfold with McDonald’s Japan introducing three Evangelion-themed burgers on January 6 of the new year.
The 30-second promotional video presents Shinji, Rei, and Asuka confronting bizarre adversaries threatening humanity’s existence: a “Mac Eva”and a notably surreal burger-shaped Angel hovering ominously. This blend of heavily edited original anime footage and voice performances amplifies the absurdity, showcasing the iconic Eva pilots smiling while devouring McDonald’s delights freshly delivered to their Entry Plugs. As fans of anime have likely realized by now, the impossible can become reality—this Evangelion and McDonald’s collaboration takes that notion to astonishing new heights.
For further details, visit @McDonaldsJapan (X).
Source and Images: Screen Rant
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