Failed Boycott of IU, Girls’ Generation’s Yuri, and NewJeans: No Effect on Sales Reported

Failed Boycott of IU, Girls’ Generation’s Yuri, and NewJeans: No Effect on Sales Reported

Support for Impeachment: K-Pop Stars Stand with Protesters in South Korea

Following President Yoon’s controversial declaration of martial law on December 3rd, South Korea witnessed a wave of public demonstrations, including rallies and candlelight vigils in Yeouido that persisted for two weeks. The situation culminated on December 14th, when the National Assembly successfully passed a motion to impeach Yoon, signaling a significant political shift in the country.

K-Pop Stars Show Solidarity

Amidst the political unrest, prominent K-pop figures such as IU, Girls’ Generation’s Yuri, and NewJeans publicly expressed their support for the impeachment movement. These stars contributed by sending snacks, meals, and essential supplies to their dedicated fanbases—known as UAENAs, SONEs, and Bunnies—who participated in the protests.

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A post shared by 이지금 IU (@dlwlrma)

In a message relayed through her agency, EDAM, IU articulated her intentions, stating, “We prepared snacks and hot packs to ensure that the cold hands of UAENAs at the rallies could feel a little warmth.” This sentiment highlighted the emotional connection the artists maintain with their fans during turbulent times.

Similarly, Yuri reached out to her fans by generously pre-paying for kimbap for SONEs at a local store in Dangsan-dong, offering encouraging words, “Keep safe and healthy. Sing ‘Into the New World’ well.” This gesture of care further illustrates the bond between idols and their supporters.

Moreover, NewJeans made their mark by announcing through their new Instagram account, @jeanzforfree, that they had donated 500 servings of food and beverages for the Bunnies attending the rallies. This community-oriented action resonated deeply among their supporters.

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A post shared by 권유리 ʏᴜʀɪ ᴋᴡᴏɴ I’m GK (@yulyulk)

Backlash from the Opposition

However, the political climate surrounding the impeachment was divisive. Detractors of the impeachment initiated a boycott campaign against the K-pop stars, specifically targeting brands they endorsed in an effort to diminish their public influence. Reports from Ilgan Sports indicated that while the boycott was acknowledged, it had little to no effect on the sales of the targeted brands.

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A post shared by NewJeans (@newjeans_official)

In a surprising turn, the boycott backlash amplified the stars’ backing from their respective fan communities, who instead rallied around the brands, purchasing more products as a form of support for the idols’ charitable actions. One fan poignantly remarked, “Why does it matter if the stars are worried about and love their fans?” while another enthusiast echoed the sentiment, suggesting a greater involvement in buying products from these brands in light of the stars’ contributions.

Conclusion: Political Landscape Amidst K-Pop Influence

The impeachment motion against President Yoon Suk Yeol received overwhelming support, passing with 204 votes in favor, alongside 85 against, 3 abstentions, and 8 invalid votes out of a total of 300 members. As a result, President Yoon’s presidential duties have been suspended, positioning K-pop icons at the forefront of this political moment in South Korea.

For further insights, refer to the comprehensive analysis on this topic available at KpopStarz.

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