On September 18, 2024, BTS member Kim Seok-jin surged in Google Trends as numerous related terms like “Jin Gucci,””Jin – Singer,”and “BTS – Boy Band”became breakout keywords globally. The celebrated BTS singer was spotted leaving Incheon International Airport en route to the 2024 Milan Fashion Week on the same day.
For those unfamiliar, “Breakout”on Google Trends indicates a search term that has experienced a dramatic increase in search volume, exceeding 5,000% within a particular time period.
According to SPOTV News on September 12, the “Epiphany”singer-songwriter is expected to attend the Milan Fashion Week 2024 alongside Hanni from NewJeans. Despite the ongoing tensions between HYBE, which manages BTS, and its subsidiary label ADOR, particularly with former CEO Min Hee-jin, the BTS star took to Weverse to reassure his fans of his safe return to Seoul.
Fans were ecstatic to see The Astronaut singer-songwriter trending globally on Google. One fan expressed their excitement on X:
“He is already the main event!”
Others echoed similar sentiments, celebrating the singer’s widespread popularity even before departure for Milan.
“That curious and fulfilling feeling that occurs when the main character of your life is the main character in everyone’s life,”one fan wrote.
“For the past 7 days, Seokjin has been the #1 related topic to Milan Fashion Week 2024 on Google Trends!! His impact is insane; he is truly the main character,”another fan added.
“We are excited to see the one and only! JIN, the most handsome Gucci Global Ambassador,”another fan wrote.
Many fans praised his stylish airport outfit and stunning visuals, noting the substantial crowd that gathered at Incheon International Airport to bid farewell to him.
“As expected from worldwide handsome, the Kim Seokjin. Always the main event,”one fan commented.
“So many fans gathered to say goodbye to Jin – he is truly the main character of the Milan Fashion Show,”another fan highlighted.
“He came to conquer! King!”another fan stated.
Jin’s Activities Following His Military Discharge
The “Epiphany”singer-songwriter was announced as the new global ambassador for Italian luxury brand Gucci on August 7, 2024. Since his military discharge on June 12, 2024, Jin has been actively working on his solo album, filming for various Korean reality shows, and making appearances on the covers of W KOREA and Harper’s BAZAAR Korea, among other projects.
Additionally, he made history when he was selected by the International Olympic Committee as one of the honored torchbearers for the 2024 Paris Olympics Torch Relay. On July 14, 2024 (local time in Paris), he carried the Olympic Flame as he walked across the Louvre Pyramid, capturing the attention of thousands of fans who gathered to see him, all while being protected by over 30 National French Police Officers.
In other news, on September 11, 2024, members of NewJeans hosted a YouTube livestream where they urged HYBE to reinstate Min Hee-jin as CEO of ADOR. Hanni claimed to have experienced mistreatment under the current management, with other group members expressing feelings of insecurity.
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