On Thursday, September 19, Korea’s premier music review magazine, IZM, assigned a one-star rating to MEOVV’s debut single titled MEOW. The K-pop girl group MEOVV, launched by THE BLACK LABEL, made their official debut on September 6 with the release of their first single, MEOW, but the response from IZM was far from favorable.
In their review, they criticized the track for its lack of substance and coherent intention, as well as its repetitive nature. Here’s a snippet of their critique:
“In a track that doesn’t even last three minutes, a full minute is occupied by cat sounds that hold no intention or meaning. The weightless repetition that includes the intro, outro, overdubbed chorus, and rap parts quickly becomes tiresome and, more importantly, detracts from the most essential aspect: the members’ voices.”
IZM further elaborated,
“The monotonous rhythm, inaudible lyrics, empty repetition, and one-dimensional progression are all failures. The inability to fulfill either the desired image or the intended message leaves only an ambiguous form. Why is a catchy hook song, destined to be forgotten, prioritized over good music that resonates and invites repeated listening?”
This led IZM to conclude that MEOW lacked numerous qualities that could encourage listeners to revisit the track for a more meaningful experience. Additionally, they expressed disappointment that the vocal talents of the members were overshadowed by elements such as relentless cat sounds and indistinct lyrics, which seem to aim primarily at attracting audiences through its catchy hook.
Everything You Need to Know About THE BLACK LABEL’s New K-Pop Girl Group, MEOVV
MEOVV is a five-member K-pop girl group formed and debuted under THE BLACK LABEL. The group was produced by Teddy, a Korean-American rapper, songwriter, and record producer who co-founded THE BLACK LABEL in 2016 alongside Kush. Teddy was a performer until 2006 with the group 1TYM before shifting his focus towards producing for other artists.
Teddy boasts an impressive portfolio, having produced for several K-pop icons and artists under YG Entertainment, including Gummy, Taeyang, BIGBANG, Uhm Jung-hwa, G-DRAGON, 2NE1, Lee Hi, WINNER, PSY, iKON, and many more. This pedigree led to excitement among fans when it was announced that he would debut his first K-pop girl group, MEOVV. The members—Ella Gross, Anna, Gawon, Sooin, and Narin—also heightened anticipation among fans.
The group’s lineup intrigued many, especially since several members were already recognizable to K-pop aficionados. Gawon previously trained under YG Entertainment and modeled for Adidas, while Ella Gross gained fame as a child model due to her striking resemblance to BLACKPINK’s Jennie. Furthermore, Anna has been a Japanese model since 2014 and served as an exclusive model for Seventeen Japan from October 2019 until December 2021.
The name MEOVV signifies “My Eyes Open VVide (Wide).”On August 28, it was announced that the group had also teamed up with another record label, Capitol Records.
When the group announced the imminent release of their debut single, MEOW, anticipation was palpable among netizens.
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