Nathalie Moar: Diddy’s Longtime PR Strategist Leaves Following Recent Arrest

Nathalie Moar, Diddy’s PR strategist, has reportedly resigned following the rapper’s arrest on September 16 on serious charges, including racketeering, sex trafficking, and transportation for the purpose of prostitution.

A source informed the Daily Mail on Thursday, September 19, that Nathalie Moar felt she had no choice amidst the ongoing circumstances surrounding Diddy. The source also indicated that her phone and email contact details are currently unavailable.

“Diddy was her entire world. She will surely be deposed for this if she has not been already,”the source relayed to the media outlet.

The 55-year-old has been with Moar Magic since April 2020 and has collaborated with various prominent companies throughout her career, including Benetton, Harrods, Range Rover, VH1, and MTV.

Notably, Nathalie previously addressed the sex trafficking allegations against Diddy, also known as Sean “Love”Combs, when his residences were raided in March 2024. At that time, she held a position as the rapper’s head of communications and dismissed the claims.

In a discussion with PR Newsweek in 2018, Combs expressed admiration for Nathalie Moar, stating they had been partners professionally for nearly 20 years.

“She’s involved in all aspects of my business, and her leadership, passion, and hard work continue to exemplify the level of excellence I demand from my team.”

Nathalie Moar’s Work Experience with Notable Brands

According to her LinkedIn profile, Nathalie Moar began her career in 1995 as an account executive and head of entertainment at DKC, within the Media & Lifestyle division. She spearheaded numerous media campaigns and brand initiatives, managing a team of 20 professionals.

Nathalie also held the position of senior vice president at MAC Cosmetics and Sean John Fragrance, crafting PR strategies across various sectors, including communications, advertising, and event marketing.

In 2007, she co-founded the Talent & Branding Division of Marilyn Agency, where she focused on generating revenue through endorsement deals, sponsorships, and licensing opportunities in fashion, luxury, beauty, and entertainment.

Nathalie Moar commenced her work with Diddy in 2014, joining Combs Enterprises as an Executive Vice President. In this role, she oversaw the rapper’s performances and public appearances.

“Driving force behind all of Mr. Combs’ global communications efforts, including crafting his public persona, media strategies, integrating brand messaging, and managing crises. Managed social media and creative teams,”described her responsibilities.

She served under a contract with Team Bloomberg as a surrogate and entertainment strategist. After a year, she transitioned to head Moar Magic, which focuses on marketing and communications for various brands, business leaders, and artists.

Diddy Reportedly on Suicide Watch at Metropolitan Detention Center

Lawyer for Sean Combs, Marc Agnifilo (L), leaves the U.S. District Court on September 17, 2024, in New York City (Image via Getty)

Diddy pleaded not guilty to the charges against him during a court appearance on September 17. The judge denied his bail application.

On September 19, People magazine reported, citing a source, that the rapper is on suicide watch, although it remains uncertain whether he is actually suicidal. This measure was reportedly enacted due to his state of shock. Both Diddy’s attorney and the New York Department of Corrections have yet to respond to the report.

Prosecutors opposed Diddy’s bail, arguing he posed a flight risk amid the ongoing sex trafficking investigation, with concerns raised about potential witness tampering. Authorities also found weapons during the March raids on his homes.

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