K-pop Controversy: QWER’s Negative Virality Tactics Under Fire
Recent online discussions have ignited controversy surrounding QWER’s approach to promoting their member Chodan at the expense of aespa’s Karina. Netizens have voiced their displeasure over tactics perceived as manipulative and detrimental.
On December 9, a popular community thread emerged on the K-netz platform titled, “The Way QWER Tries to Do Negative Virality is So Disgusting.” The thread highlighted several screenshots depicting forum topics that aimed to juxtapose the physical appearances of Chodan and Karina in a contentious manner.
Notable Comments and Reactions
The original poster (OP) noted, “They’ve been plastering these comments on every website. If you look at YouTube or Instagram, there are plenty of shorts about it. They’re dragging Karina and raising awareness about some camgirl through negative virality.” This statement set off a flurry of responses from K-netz, many of whom condemned the viral marketing strategies employed by QWER.
- “The fact that they’re being compared with each other is already rude to Karina. Fans of aespa are normal citizens, while QWER’s fans are incels.”
- “They’re honestly using the same tactics as fake idols. They acted like feminists were terrorizing their company, so they media played like they’re getting hated on by male communities and trying to create fake virality with it.”
Global Perspectives on the Issue
International fans have also contributed their thoughts, expressing disappointment and advocating against these negative comparisons. Many perceive the remarks as less about marketing and more about an orchestrated campaign intended to damage QWER’s reputation.
- “These types of attacks focusing on Karina’s appearance to bring her down will never work.”
- “Look at all the times they utilized Karina’s name. SME should start charging.”
- “This ain’t marketing. It’s a hate post setting them up.”
- “People acting like this is marketing are so funny when it’s coming from a known very toxic dc gallery.”
This controversy highlights ongoing challenges in the K-pop industry, where competition can frequently turn adversarial. Stakeholders and fans alike are calling for a more respectful approach to promoting musical talents.
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