Speculation on Zenless Zone Zero 1.3 Drip Marketing Strategies

The Zenless Zone Zero community is eagerly awaiting the version 1.3 drip marketing campaign, as the much-anticipated 1.2 update is set to launch globally soon. As is customary, the official sources will utilize this opportunity to preview upcoming agents and share insights into their backstories. In the meantime, Proxies can speculate about future characters based on reliable leaks from credible sources, such as Uncle ff16.

This article delves into the latest leaks to offer insights on the ZZZ 1.3 drip marketing campaign.

Speculation for Zenless Zone Zero 1.3 Drip Marketing

According to Uncle ff16, Yanagi and Lighter are anticipated to be the spotlight characters in the Zenless Zone Zero 1.3 update. Therefore, the upcoming drip marketing campaign could offer teasers regarding their promotions, factions, elemental attributes, and more. Many veterans should recognize these characters, as they have been featured in various cutscenes and trailers.

The leaker also mentioned that Lighter is expected to be an A-Rank unit, while Yanagi is rumored to be an S-Rank agent, which could imply that she will get a dedicated banner. For the time being, players will need to wait for official announcements to confirm the rarity details.

The Zenless Zone Zero drip marketing for version 1.3 is anticipated to begin between September 21 and 23, 2024. This timeframe is speculative and reflects the previous campaign that started approximately 10 days after the livestream event. Patch 1.3 is projected to have a global release on November 4, 2024, adhering to the six-week update schedule.

If the leaks hold true, ZZZ 1.3 is set to feature one S-Rank character, unless HoYoverse introduces another premium character during the upcoming drip marketing campaign. There is a possibility that Lucia may be teased as the second playable character from the premium tier.

The latest leaks regarding Zenless Zone Zero have revealed Lucia’s kit and her in-game render, indicating she might join Yanagi and Lighter in version 1.3.

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