The BOYZ Retain Their Name Amid Agency Transition
In a significant development, THE BOYZ will retain their name following their departure from IST Entertainment. After extensive negotiations, the group’s new agency, One Hundred, announced on December 5 that an agreement had been reached with their former management.
Successful Trademark Negotiations
One Hundred clarified that these trademark discussions were conducted with the primary goal of protecting the interests of the members. This update was reported by Ten Asia.
Statement from One Hundred
In an official announcement, One Hundred expressed their relief:
“Hello, this is ONEHUNDRED.
Today (5th), through a meeting with IST Entertainment, we have successfully reached a mutual agreement regarding the use of ‘The Boyz’ trademark and three key points of discussion.
After clearing up past misunderstandings and having an open and honest conversation, both ONEHUNDRED and IST Entertainment prioritized the well-being of The Boyz members and the fans, ‘The B,’ and have come to a conclusion that ensures everyone’s happiness.
We sincerely thank IST Entertainment for approaching this negotiation with an open mind.
We deeply apologize for any discomfort caused to The Boyz and The B fans during this brief period of uncertainty, and ONEHUNDRED will continue to actively support the growth and protection of the talents under “The Boyz”brand.
We would also like to express our gratitude to The B fans and the IST Entertainment family who have supported The Boyz over the past 7 years, and we kindly ask for your continued interest and warm support in the future.
Thank you.”
Clarification of Terms
Notably, One Hundred refuted claims made by IST Entertainment that the rights to the name were offered to the group at no charge. The agency highlighted that two of the three conditions presented by IST were unfavorable for the artists. As stated in their press release, these terms contradicted the group’s entitlement to freely use their name, as only limited usage rights were granted while IST claimed ownership of the trademark and potential profits.
Looking Ahead
With the trademark dispute resolved, the 11-member boy band, including members Sangyeon, Jacob, Younghoon, Hyunjae, Juyeon, Kevin, New, Q, Ju Haknyeon, Sunwoo, and Eric, is set to formally conclude their contract with IST Entertainment on Thursday. They are anticipated to officially join One Hundred later this month, marking a new chapter in their careers.
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