Disney+ is witnessing a notable trend with R-rated films now ascending the streaming service’s popularity charts. Launched in late 2019, Disney+ offers a rich library of content from various Disney brands such as 20th Century Studios, Marvel Studios, Pixar, National Geographic, and Lucasfilm. Initially, upon its release, Disney+ did not feature any R-rated content, a policy that has evolved over time in response to strategic decisions, including the acquisition of Marvel properties that were previously exclusive to Netflix, like Daredevil and The Punisher.
In adapting to this growth, Disney+ implemented a parental control framework that effectively segments content based on viewer profiles, ensuring that children are shielded from adult material. While recent Disney+ originals like Star Wars: Skeleton Crew and Descendants: The Rise of Red cater to family audiences, users accessing adult profiles now enjoy a wider array of offerings, including R-rated and TV-MA content initially developed for Hulu.
Deadpool & Wolverine Lead Disney+’s R-Rated Surge
Additional R-Rated Films Gaining Traction
Currently, the chart is graced by several R-rated titles: Deadpool & Wolverine, John Wick, and Nightbitch. The film Deadpool & Wolverine, a crossover sequel to both Deadpool 2 and Logan, stands out as the inaugural R-rated film in the Marvel Cinematic Universe and has achieved remarkable box office success. Released in 2014, John Wick, featuring Keanu Reeves, is renowned for its high-octane action sequences that established a significant franchise. On the other hand, Nightbitch, scheduled for release in 2024, adapts Rachel Yoder’s poignant horror novel, focusing on the complexities of motherhood, with Amy Adams in the lead role and directed by Marielle Heller.
Deadpool & Wolverine has amassed a staggering $1.338 billion globally, ranking as the highest-grossing R-rated film to date and the second highest-grossing film of 2024, trailing only Inside Out 2.
As of January 3, Deadpool & Wolverine secured the top spot on the daily Disney+ Top 10 chart for adult user profiles in the U.S., despite being available on the platform since mid-November. John Wick occupies the No. 5 slot, just behind Paddington, Skeleton Crew, and the 2019 classic The Lion King. Meanwhile, Nightbitch comes in at No. 6, outperforming family-friendly entries like Dream Productions, Mufasa: The Lion King – A Special Look, and The Lion King II: Simba’s Pride, in addition to the PG-13 title Amber Alert.
Insights on R-Rated Movies Charting on Disney+
Potential Positive Impact on Disney+
The appearance of three R-rated films among Disney+‘s top 10 offerings highlights the growing appetite for more mature content on the platform. This trend indicates that adults are increasingly utilizing Disney+ not just for family-centric titles, but also for Hulu’s extensive array of R-rated movies. This development potentially opens new revenue streams for Disney+, which is particularly crucial amidst the challenging landscape of the streaming market characterized by fierce competition and declining profitability.
Such challenges have already led to the discontinuation of series, exemplified by the recent cancellation of their 2022 revival of Willow. Thus, bolstering their adult content offering may prove vital for Disney+ as it navigates these turbulent times.
Source: Disney+
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