Top 15 K-pop Idols Leading Advertisement Model Rankings in December 2024

The Korean Business Research Institute has revealed its latest rankings featuring K-pop idols who are making significant waves in the advertising sector. This month’s list showcases a diverse group of celebrities spanning various domains, including film, sports, and entertainment, highlighting the undeniable influence of Korean artists in the media landscape.

Top 15 K-Pop Stars Leading Advertisement Model Rankings – December 2024

1. Lim Young Woong

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Leading the pack is Lim Young Woong, who boasts an impressive brand reputation index of 2,169,225, securing his position among the top figures in this competitive arena.

2. BLACKPINK

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Following closely is the global sensation BLACKPINK, with a brand reputation index of 2,094,510. Their unparalleled presence solidifies their place as a dominant force in the K-pop industry.

3. ASTRO’s Cha Eun Woo

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Cha Eun Woo from ASTRO secured the third position, achieving a brand reputation index of 1,804,895, showcasing his influence in the advertising realm.

4. BTS

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Despite currently having six members serving in the military, BTS maintains their prominence, capturing the fourth spot with a brand reputation index of 1,130,063, a testament to their enduring legacy and dedicated fanbase.

5. aespa

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Rounding out the top five is aespa, with a brand reputation index of 909,279, showing that their influence continues to rise in the competitive advertising landscape.