BTS member Jungkook shared two adorable Instagram pictures of his pet dog, Bam, on September 14 (KST) through Bam’s account, @bowwow_bam. In the captions, he wrote “Artists are not guilty”under the first post and “Don’t use them”under the second. Notably, his first post included five heart emojis reflecting the representative colors of NewJeans members.
This led many fans to believe Jungkook was expressing solidarity with NewJeans, praising the BTS singer for boldly voicing his views against involving young artists in corporate conflicts. Since March 2024, there has been public tension between HYBE and former ADOR CEO Min Hee-jin, who was ousted and succeeded by Kim Joo-young on August 28.
On September 11, NewJeans hosted a YouTube livestream where they requested HYBE to reappoint Min Hee-jin as ADOR’s CEO. NewJeans’ Hanni claimed to have overheard a HYBE manager instructing another K-pop group to ignore her. Consequently, Jungkook’s recent Instagram activity ignited a vibrant online discussion.
HYBE confirmed on September 14 that Jungkook had taken a stand against Min Hee-jin’s use of NewJeans and other rookie groups as a “shield.”
Given the phrasing of his captions and the timely context, netizens surmised that the BTS idol was subtly addressing the issues surrounding NewJeans. Many expressed admiration for Jungkook, commending him for his courage in speaking out when others have stayed silent.
One X user remarked on X,
“WE ARE SO PROUD OF YOU JUNGKOOK”
Netizens praised Jungkook as a “fabulous artist”who has “set the bar high”by advocating against involving youth in controversies.
“And he’s correct. We are all rooting for hardworking individuals, not greedy corporations. At the end of the day, we’re all human,”one X user wrote.
“He is a fabulous artist and human being as well,”another X user added.
“Jungkook never fails to amaze! Your energy and talent are truly inspiring. Keep shining and setting the bar high,”another X user said.
Conversely, some criticized BTS fans for allegedly overlooking Jungkook’s support for NewJeans.
“It’s great to see him speaking up and addressing the situation directly… Nice. .but this dog is adorable,”one X user commented.
“Damn get real! Jungkook has a mind of his own! A beautiful heart!”another X user added.
“ARMY is mad. While they are slandering NewJeans crazily, their idols are supporting the girls. They just can’t accept it. They don’t care whether it’s right or wrong,”another X user said.
Learn More About BTS’ Jungkook’s Upcoming Solo Documentary Film and Latest Activities
The journey of BTS member Jungkook into solo fame is extensively explored in the documentary titled “I AM STILL.”Scheduled for release in theaters globally on September 18, 2024, the film chronicles his transition from “Seven”to “3D”and the creation of his debut solo album, “GOLDEN.”
This documentary promises to provide a cinematic look into the artist’s life during a crucial phase. It highlights his challenges in building a unique identity while staying connected to his roots in BTS.
Filmed over eight months, the documentary is set to offer a comprehensive view of the “Standing Next to You”singer’s personal and professional milestones as he prepares for “GOLDEN.”
In other news, BTS idol Jungkook enlisted in the South Korean military in December 2023 and is expected to be discharged in June 2025.
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