The first promotional poster for the much-awaited musical fantasy movie, Wicked, has been unveiled alongside Regal Cinemas’ specially designed popcorn bucket for fans eager to celebrate John M. Chu’s cinematic adaptation.
Where to Find the Regal Wicked Popcorn Bucket
The Wicked popcorn bucket will be available at all Regal Cinemas locations across the United States, as the chain operates solely within this North American market. The announcement was made on Regal’s official Instagram account this past Wednesday, sparking a wave of excitement among fans in the comments section.
The merchandise lineup features a range of collectibles, including:
- Popcorn bucket
- Plush toys
- Funko Pop figures representing film characters
- Funko Pop keychains
- Additional plush items
- Tumblers, toppers, and hex tins designed after characters
- Lantern-style popcorn containers
- Witch Hat Cup
Regal Cinemas is launching these products while embracing Wicked’s signature color palette of pink and green, accented with purple, serving as a nod to the prominent characters Elphaba Thropp (portrayed by Cynthia Erivo) and Galinda Upland (played by Ariana Grande).
The Rise of Popcorn Buckets as a Marketing Strategy
The trend of introducing appealing popcorn buckets has gained traction among cinema chains in 2024, particularly for major franchise films. Beginning with Dune 2 and the Mean Girls reboot, audiences have been treated to a series of creatively designed popcorn buckets, indicating that this marketing strategy is likely to continue in the foreseeable future.
Major box office hits this year, including Alien: Romulus, Despicable Me 4, Inside Out 2, and Deadpool & Wolverine, have also opted to leverage this gimmick, with future releases like Gladiator 2 expected to follow suit.
What is the Plot of Wicked?
Wicked features Cynthia Erivo as Elphaba Thropp, a young woman with green skin who is often misunderstood and eventually becomes the notorious Wicked Witch of the West. Ariana Grande stars as Galinda Upland, a popular student at Shiz University who embodies Glinda the Good. This film represents the first installment of a two-part adaptation of the acclaimed stage musical written by Stephen Schwartz and Winnie Holzman. The musical is inspired by Gregory Maguire’s 1995 novel, Wicked: The Life and Times of the Wicked Witch of the West, along with L. Frank Baum’s classic tale, The Wonderful Wizard of Oz.
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